[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/algorithmforlife.com\/overcome-more\/unlearn\/#BlogPosting","mainEntityOfPage":"https:\/\/algorithmforlife.com\/overcome-more\/unlearn\/","headline":"Unlearn","name":"Unlearn","description":"Let me start by defining what ‘unlearning’ is, and the […]","datePublished":"2023-07-31","dateModified":"2023-07-26","author":{"@type":"Person","@id":"https:\/\/algorithmforlife.com\/author\/algorithmlife\/#Person","name":"algorithmlife","url":"https:\/\/algorithmforlife.com\/author\/algorithmlife\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Dave Burnett"},"url":"https:\/\/algorithmforlife.com\/overcome-more\/unlearn\/","about":["Overcome More"],"wordCount":525,"articleBody":"Let me start by defining what ‘unlearning’ is, and the importance of it. First, you learn something.\u00a0 Lets say it’s a particular way of doing things.\u00a0 Two specific work cases are copywriting and Google Ads management. Historically copywriting is done as follows: You have a subject.\u00a0 You create an outline.\u00a0 You get a framework like the hamburger paragraph where you tell them what you’re going to tell them, you tell them, then you tell them what you told them.\u00a0 And you expand into an article, a book, a post, whatever. Google ads what done as follows: You take a client brief for a campaign, and all it’s goals, it’s objectives, and all the creative you have.\u00a0 Then you put together the campaign doing keyword research, select your targeting and budget, then set it up.\u00a0 To do this well you have to really understand the system.\u00a0 Tweak all the levers, and really refine what you’re doing to get the best results using optimization techniques. Now, with technology impacting everything, AI impacting everything.\u00a0 It’s like that meme with the kid who likes corn, when you add butter, everything changed.\u00a0 AI is butter. So now, for copywriters, you can use Chat GPT to create the outline, build the framework and even write the post. For Ads Specialists, you can set up the campaign in the system, and AI will optimize and get better results than you ever could. So, from one day to the next, your job completely changes.You have to unlearn the way you previously worked to adapt and adjust to this new way of working.First, you have to realize the change has happened, and accept it.\u00a0 Once you’ve finished denying the world has shifted, and finally wrap your brain around the fact that things will never be the same, you have to unlearn the way you did things for years that worked so well. Now, you have to work WITH the machine, rather than against it.\u00a0 It is improving so much faster that it will soon, if it hasn’t already pass you and your capabilities. Now, not everything is as great as it seems.\u00a0 Computers do have the ability to overwrite their previous programming on the hardware they have installed.\u00a0 But this can also cause some issues, like catastrophic forgetting.\u00a0 Important fundamentals get over-written, and that causes major errors. But in people, it’s the willingness to change.\u00a0 It’s hard when something as fundamental as gravity doesn’t work anymore.\u00a0 What you were taught and learned the hard way either doesn’t apply anymore, or what was true, just isn’t. So we all have to be more fluid in our knowledge.\u00a0 More accepting that the fundamental truths are few and far between, and you have to be flexible about just about everything else. One of the best things you’ll ever do is learn how to be comfortable with rapid change.\u00a0 It’s only going to get faster.\u00a0 It’s only going to get crazier.\u00a0 It’s only going to get better."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Overcome More","item":"https:\/\/algorithmforlife.com\/overcome-more\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Unlearn","item":"https:\/\/algorithmforlife.com\/overcome-more\/unlearn\/#breadcrumbitem"}]}]